CHIVALRY FOR HIM
Chivalric heart. Modern form.
STORY
Chivalry for Him collection explores knighthood through symbols.
It reflects a knight’s visible attributes — strength, courage, and authority — and sees the person beneath the armour. Through the language of symbols, Chivalry for Him reveals a man’s inner core: faith in one’s path, loyal friends, and love.
Collection’s DNA is an alloy of myth and history. The lived stories of men like Richard the Lionheart and Boucicaut are interwoven with legends, forming the collection’s codes.
TIMELINE
The full creation cycle for a single piece takes 12–18 months—from historical research and design through prototyping to production.
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CHIVALRY FOR HIM
Chivalric heart. Modern form.
SYMBOLS
Horseshoe nail
Symbol. Authority. Fortune. Journey.
Symbol. The word chivalry traces back to the Old French chevalier, meaning "horseman." In the Chivalry for Him collection, we intentionally set aside the romanticised image of the sword. Through the symbol of the horseshoe nail, we return to the image of the horseman — the origin of the chivalric phenomenon.
Authority. The horseshoe nail symbolises the attributes of the knight’s authority — strength, courage, and power. It is a marker of control and the ability to harness external forces. This symbol also references the horse. We still measure power in horsepower, associating status with mastery of this energy.
Fortune. The horseshoe nail also references the horseshoe, a traditional symbol of luck. The nail secures it, symbolising the anchoring of success.
It represents not random luck, but mastery: the ability to seize an opportunity and hold onto it.
Journey. The horseshoe nail is a symbol of the great journey and an openness to the new. It represents freedom, motion, and the path through which a man discovers himself.
CHIVALRY FOR HIM
Chivalric heart. Modern form
Ancient
stories
Unboxing
experience
Safe for
sensitive skin
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